Affiliate
Marketing Fraud
What is Affiliate Marketing Fraud?
Affiliate Fraud conducted by the Affiliate Marketing
Business
This type of Affiliate fraud is most common in a PPC (Pay Per Click) situation.
In a PPC situation the merchant receives traffic through the affiliate marketing website. The
affiliate receives revenue. More Traffic means more hits which will result in more Affiliate Marketing
Revenue.
Some people could now be tempted to increase their Affiliate Marketing Revenue through the following
scenarios:
Scenario 1: The Affiliate Marketing Company (You) is not generating enough traffic to a merchant site which will
pay you for referred traffic. Therefore, your pay per click revenue is rather low. Some start up
Affiliate Marketing Business Owners could be tempted to increase their Affiliate Marketing Revenue
either clicking their own add' s or ask their friends to visit and click on the add without any intend to purchase.
This is Affiliate Marketing Fraud!
Scenario 2: The Affiliate Marketing Owner is more sophisticated and is using a software tool to generate
fake traffic. The merchant will have to pay you without any real traffic. This is Affiliate Marketing
Fraud.
Affiliate Fraud affecting the Affiliate Merchant Site
and the Affiliate Marketing Business
A competing merchant could be tempted to set up multiple clicks to force the merchant to pay
for fraudulent traffic. The more sophisticated version is an ill intended merchant infects your computer which
a bogus piece of Software which will produce fake click and you get accused of Affiliate Marketing
Fraud.
If you get paid affiliate revenue after a sale has being closed, Affiliate Fraud can still be
conducted.
Affiliate Fraud affecting the Affiliate Merchant
Site
A crook signs up with a false identity and or stolen Credit Card he receives the goods The
Affiliate Marketing Business receives the Affiliate marketing revenue. By the time the fraud is discovered it
is too late for the merchant, not only is he out of pocket for your Affiliate revenue (sometimes has high of 75% of
the sale value) he also lost the goods.
Affiliate Fraud affecting
the Affiliate Business Site
Your computer is infected by bogus software and replaces your affiliate merchant link
with a fake link. The fake link provider will receive your Affiliate revenue and you
receive 0$ affiliate revenue. You can protect your self against this type of fraud by clocking your
link and keeping your firewall and virus scanners uptodate.
Can Affiliate Fraud be
detected?
All major search engine like Google, Yahoo or MSN have measures in place to detect affiliate fraud and they have
successfully prosecuted. In most countries Affiliate Fraud can be punishable by a Jail.
Avoiding Affiliate
Fraud
The easiest way don't get involved, do not click your own ads. If your PPC payments go up with
any explanation investigate.
Monitor your traffic and results, keep your firewall's and virus scanner up-to-date and if possible cloak
your Affiliate Links. This should ensure to maximise your affiliate marketing revenue.
Cloaking your affiliate links will assist to shield your affiliate commissions. One of the
reasons why this is important, if you connect directly to an affiliate page with your ID someone might steal your
commissions. How? He can simply replace your affiliate ID with his affilate ID.
The additional main motive to cloack your affilait link is, a lot of people will be cautious of clicking on long
affiliate links, things with lots of letters and numbers look suspicious.
What is the Solution? There are a lot of programs which will cloak your links. Some will require your to install
Software on to your website. Depending on your hosting company this can be tricky.
We at Internet Opportunity Business Review using our own small Software Tool the IOBR-Affiliate Link Cloaker.
This uncomplicated Software Tool will generate a html webpage which you can simply include in you website. The
Affiliate Link is encrypted and the link looks clean without messy numbers or characters. Best of all your
Affiliate ID is safe. All you have to do is insert your Affiliate Link and the Link to your referring site and
press the button. Done - Include the new page into your Website.
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More information on our Product Site
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Discover How This Link Cloaking Software Can Help Save Your
Affiliate Commissions By At Least 300%!"
What the IOBR-Software Tool Does:
Protect your affiliate links and keep your hard earned commissions from being stolen from the nasty affiliate
thieves
Redirect your cloaked links to any site of your choice so that others won't even notice it's an affiliate
link………And you’ll still be credited for your commissions!
Bypass merchants’ squeeze pages and send your prospects directly to their sales pages or even your order page,
which eliminates a step and increases your chances of making a sale
Have the luxury of linking to even your own sale pages that you've created or other marketing materials in the
event that your merchants' sales pages are of inferior quality
Skyrocket your affiliate commissions and elevate you to the super affiliates status
We use PayPal to protect you payment and credit card details. If you are not happy we provide a 30 money
back guarantee.
By Internet Opportunity Business Review - June, 2010
 
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